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Graham Wright

Recent Posts

Feb 10 2017

Dumbing it Down + Valuing Time

Posted by Graham Wright on Feb 10, 2017 3:50:00 PM | 0 comments | Audience Development, Arts Marketing

A few months ago I was having drinks with a musician friend. Like most successful modern musicians, she has her hands in several entrepreneurial projects in addition to her work with more established organizations. Surprise, surprise: we ended up talking about building audiences for new projects. Specifically, we were talking about crafting messaging around a particular concert she had coming up.

Feb 02 2017

Amazing, appalling, or meh? Working out at the Met Museum

Posted by Graham Wright on Feb 2, 2017 12:57:40 PM | 0 comments | Arts Marketing, Emerging Audiences

There's a video that's been making the rounds on social media lately...people working out at the Metropolitan Museum of Art. Take a look...

Jun 02 2016

Finding a new audience: Anything but pizza

Posted by Graham Wright on Jun 2, 2016 4:53:22 PM | 0 comments | Audience Development

I bet one of these conversations will be familiar to you. If you spend any time thinking about new audiences for performing arts, I bet both of them will...

May 26 2016

When discounts really work (and when they don't)

Posted by Graham Wright on May 26, 2016 5:20:56 PM | 0 comments | Audience Development

Every time an arts organization tells me their plan to attract new audiences consists of discounting tickets, this is the image that pops in my head. Especially when "new" = "younger"

May 19 2016

State of Opus: 8 Years

Posted by Graham Wright on May 19, 2016 11:47:58 AM | 0 comments | Miscellaneous

This week we celebrated 8 years of Opus Affair. It's pretty thrilling to look back and see how much the group has grown, reflect on all of the people who have been involved through the years, and to make plans for our future. Rather than trying to sum up eight years of Opus, I'll give a few highlights of the last year...

Apr 19 2016

Dressing Fancy

Posted by Graham Wright on Apr 19, 2016 2:44:00 PM | 0 comments

It's been a while since the last Big Party and we took a year off from the Winter Ball...so we're way behind on opportunities to dress seriously fancy. Thankfully there's The Thing.

Mar 13 2016

The Great Blackout

Posted by Graham Wright on Mar 13, 2016 12:25:17 PM | 0 comments | Photos, Recap

Never forget. Four years ago today, we held Opus Affair at L'Espalier, the classiest establishment to ever host us, and the famous Back Bay Blackout happened, plunging the entire event into darkness. Thankfully, Allana Taranto's photobooth kept going, so we've got the whole night captured.

Mar 03 2016

Why don't we have profiles for organizations?

Posted by Graham Wright on Mar 3, 2016 12:30:00 PM | 0 comments | Questions

Since we've added member profiles to the Opus Affair site, I've had several people ask me why we don't have profiles for organizations. Is that an oversight or a deliberate decision? It's the latter: we made a deliberate decision to move organizations to the back-burner.

Feb 25 2016

How does Opus Affair decide what events to include on the calendar?

Posted by Graham Wright on Feb 24, 2016 10:34:29 PM | 0 comments | Calendar, Questions

Our goal with the calendar is to feature events we think our members will like—not to be a comprehensive listing of everything happening in the arts. Since this is a moving target, we don't have rigid rules, but we do have a set of questions we ask about an event before we decide whether or not to feature it. Here they are...

Feb 20 2016

What makes an event popular on the Opus Affair calendar?

Posted by Graham Wright on Feb 20, 2016 6:30:44 PM | 0 comments | Calendar, Questions

You might be wondering what makes an event "popular" on our calendar. Is it curated by co-hosts or by the arts illuminati? Is it the result of backroom lobbying or superdelegate collusion? Nope. Popularity is determined by these five quantitative factors, in decreasing priority...


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