When you think of an artist, you might think of musicians or painters or dancers who live and breathe their craft and only their craft. I'm sure we're all familiar with the romantic story of artists who live and die by their craft. Maybe you think of an impoverished Van Gogh who was forced to eat his paints or maybe you think of Kafka who quit his job as an insurance officer to have more time to write. Today the modern artist must be a one-person cooperation, both a savvy businessperson and marketing executive. In a society that's increasingly moving towards self-starting and publication, an artist must think of more than just their craft.
Matthew Szymanski, founder and Music Director of Phoenix Orchestra, sat down with us to talk about building an orchestra from it's brand up. In building Phoenix, the former euphonium player turned conductor has had to strip away all of the traditional trimmings of a classical music concert and learn how to run a business while the orchestral world upside down.