It's arguably the most important thing about communicating your organization or production. It's how you let people know it's you when they receive your messages. No, it's not your logo. It's your brand. There's a difference—a big one. Let's talk...
It's arguably the most important thing about communicating your organization or production. It's how you let people know it's you when they receive your messages. No, it's not your logo. It's your brand. There's a difference—a big one. Let's talk...
In case you haven’t heard, museums and galleries are the hottest spots to get your next profile picture. There is no better way to get photographic evidence of both your refined tastes and shapely buttocks than by having someone behind you take your photo while you stare pensively at a large canvas.
Okay. We've had a couple of days to recover from the epic fail that was the announcement of the Best Film Academy Award on Sunday evening. I've read (yes, and made) countless tweets and think pieces about how better design could have prevented this catastrophe—one even went so far as to redesign the cards.
A few months ago I was having drinks with a musician friend. Like most successful modern musicians, she has her hands in several entrepreneurial projects in addition to her work with more established organizations. Surprise, surprise: we ended up talking about building audiences for new projects. Specifically, we were talking about crafting messaging around a particular concert she had coming up.
Last week, I wrote about how the artwork advertising a performance doesn’t have to be directly tied to its plot, production design, or star cast members. But, like all sweeping, hyperbolic generalizations I make, there are exceptions…
There's a video that's been making the rounds on social media lately...people working out at the Metropolitan Museum of Art. Take a look...
For the past few seasons (as long as I've been paying attention, anyway) when the Opéra national de Paris announces their season, instead of choosing imagery explicitly communicating the plots, star artists, or physical design of their productions, they curate a series of fine art photos that in some way evoke the spirit of the operas they're producing. This year is no exception, and I'm just living for the effect.