May 19 2017

Your Brand Toolbox: So much more than just a logo

Posted by Kyle Thomas Hemingway on May 19, 2017 3:55:00 PM | 0 comments | Design, Arts Marketing

It's arguably the most important thing about communicating your organization or production. It's how you let people know it's you when they receive your messages. No, it's not your logo. It's your brand. There's a difference—a big one. Let's talk...

Mar 03 2017

You want Instagram likes? Get thee to an art museum, stat.

Posted by Carolyn Macleod on Mar 3, 2017 1:37:37 PM | 0 comments | Arts Marketing, Emerging Audiences

In case you haven’t heard, museums and galleries are the hottest spots to get your next profile picture. There is no better way to get photographic evidence of both your refined tastes and shapely buttocks than by having someone behind you take your photo while you stare pensively at a large canvas.

Mar 01 2017

Not all information is created equal: Basic principles of design

Posted by Kyle Thomas Hemingway on Mar 1, 2017 12:25:37 PM | 0 comments | Design, Arts Marketing

Okay. We've had a couple of days to recover from the epic fail that was the announcement of the Best Film Academy Award on Sunday evening. I've read (yes, and made) countless tweets and think pieces about how better design could have prevented this catastrophe—one even went so far as to redesign the cards.

Feb 10 2017

Dumbing it Down + Valuing Time

Posted by Graham Wright on Feb 10, 2017 3:50:00 PM | 0 comments | Audience Development, Arts Marketing

A few months ago I was having drinks with a musician friend. Like most successful modern musicians, she has her hands in several entrepreneurial projects in addition to her work with more established organizations. Surprise, surprise: we ended up talking about building audiences for new projects. Specifically, we were talking about crafting messaging around a particular concert she had coming up.

Feb 03 2017

"Art isn't easy." When is a departure from the expected too much?

Posted by Kyle Thomas Hemingway on Feb 3, 2017 1:04:31 PM | 1 comment | Design, Arts Marketing

Last week, I wrote about how the artwork advertising a performance doesn’t have to be directly tied to its plot, production design, or star cast members. But, like all sweeping, hyperbolic generalizations I make, there are exceptions…

Feb 02 2017

Amazing, appalling, or meh? Working out at the Met Museum

Posted by Graham Wright on Feb 2, 2017 12:57:40 PM | 0 comments | Arts Marketing, Emerging Audiences

There's a video that's been making the rounds on social media lately...people working out at the Metropolitan Museum of Art. Take a look...

Jan 27 2017

What's that got to do with anything? Photography from the Paris Opera's 2017/2018 season announcement

Posted by Kyle Thomas Hemingway on Jan 27, 2017 4:31:20 PM | 0 comments | Design, Arts Marketing, Branding

For the past few seasons (as long as I've been paying attention, anyway) when the Opéra national de Paris announces their season, instead of choosing imagery explicitly communicating the plots, star artists, or physical design of their productions, they curate a series of fine art photos that in some way evoke the spirit of the operas they're producing. This year is no exception, and I'm just living for the effect.


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