It's arguably the most important thing about communicating your organization or production. It's how you let people know it's you when they receive your messages. No, it's not your logo. It's your brand. There's a difference—a big one. Let's talk...
It's arguably the most important thing about communicating your organization or production. It's how you let people know it's you when they receive your messages. No, it's not your logo. It's your brand. There's a difference—a big one. Let's talk...
Okay. We've had a couple of days to recover from the epic fail that was the announcement of the Best Film Academy Award on Sunday evening. I've read (yes, and made) countless tweets and think pieces about how better design could have prevented this catastrophe—one even went so far as to redesign the cards.
Last week, I wrote about how the artwork advertising a performance doesn’t have to be directly tied to its plot, production design, or star cast members. But, like all sweeping, hyperbolic generalizations I make, there are exceptions…
For the past few seasons (as long as I've been paying attention, anyway) when the Opéra national de Paris announces their season, instead of choosing imagery explicitly communicating the plots, star artists, or physical design of their productions, they curate a series of fine art photos that in some way evoke the spirit of the operas they're producing. This year is no exception, and I'm just living for the effect.